Who is Broadband Mechanics?

Broadband Mechanics (BBM), founded by Marc Canter, is a leading supplier of white label social networking and blogging platforms. The company is a leader in open standards for social networking, and the notion of ‘inter-connecting’ social networks and blogs’ together. We target our products at on-line vendors and brands who wish to get into the ‘Web 2.0’ game by providing compelling experiences to THEIR customers.

BBM brings 'social web' features to existing web sites or builds autonomous platforms to spec.  Through the usage of social networking APIs, BBM's platform - PeopleAggregator - can enable traditional web sites and portals to embrace users, sharing and community based activities or provide a stand alone 'Facebook-in-a-Box' - white labled to the requirements of our customers.

BBM was founded in January, 2005 based upon over 13 years of previous contiguous intellectual property, product research and development work, experience, know how and compunction by Marc Canter.

PeopleAggregator is the name of the company's framework platform which is available in source code form, as well as utilized for the company's SaaS (software-as-a-service) offerings.  The company also offers fully hosted stand alone social networks as well at PeopleAggregator.net.

PeopleAggregator is an DLA (digital lifestyle aggregator) and is based upon the principle of open standards connecting social neworks and blogging systems together.  The PeopleAggregator's social networking APIs enable any software product, service or web site to become 'social' - to add the basic building blocks or social networking and blogging.

Through the combination of Marc's consulting and leadership, the product's openness and APIs and through the support of OpenID and other open standards - BBM is showing how social networking is becoming a commodity and how ALL software of the future will be social.

Marc was a co-founder of MacroMind which became Macromedia.  Marc helped develop the world's first multimedia authoring tools, cross-platform development systems and the world's first multiple player.  Since he left Macromedia in 1992, Marc has been working towards developing powerful easy to use digital identity rich media oriented tools and systems which take advantage of the latest available technology and business models.

The company is completely virtual, having no traditional offices or associated overhead. Its developers are based in India, New Zealand, Italy and Germany, with six full-time staff in the Bay Area. Through the usage of email, IM, video conferencing and wikis – the company is able to run a profitable business – with customers in London, Los Angeles, Washington, D.C., Toronto, Miami, Milan, NYC, Atlanta and the Bay Area.

Prior to forming BBM Marc had been working on what is now known as ‘Ajax’ technology, Interactive TV tools and other kinds of broadband based systems. He also developed Interactive Music Videos (Meet the MediaBand), an operating system for location based entertainment and other kinds of scalable content. These efforts all turned out to be ‘ahead of the curve’ and far too early for the marketplace. With his current company Broadband Mechanics, Marc has finally allowed the world to catch up to where his ideas and vision have been for 15 years.